SWOT Analysis-A useful tool for self reflection

Although many businesses, focus groups and start-ups use S.W.O.T successfully to evaluate a business idea or venture, the method can be applied successfully to allow for effective self-evaluation. 




SWOT stands for STRENGTHS, WEAKNESSES, OPPORTUNITIES and THREATS and refers to the internal and external factors that can effect an idea, development, or individual.




Looking below at the example SWOT analysis we are reflecting on a student graduate looking to seek employment after the completion of their studies.  The student will evaluate their strengths and weaknesses.  These are the internal factors for which they directly effect.  The Opportunities and threats are things out with the individuals control.


For example a strength might be good communication skills, while a weakness might be unable to complete basic numeracy tasks.  it is important for effective self-evaluation that the individual is completely honest in their reflection.  The external factors such as Opportunities might include, that the industry is alive with jobs.  The threats may be, the other graduates all competing for the same job.  These are the factors which are out with your control, but it is important to be aware of them when reflecting.


Below is an example of SWOT Analysis.  Why not try and self-reflect your current situation as a student graduate and see what you discover.





For more information on SWOT analysis visit http://www.mindtools.com/pages/article/newTMC_05.htm